5 Powerful Tips to Crush It Using Social Media to Grow Your Business – The Real Dealy

5 Powerful Tips to Crush It Using Social Media to Grow Your Business

5 Sweet Tips to Crush It Using Social Media

As both a wine lover and an entrepreneur, I love the story I share below. It speaks to me on several levels (it may for you, too). And funny enough, Tom and I are going wine tasting along the Colorado River just outside of Arches National Park here in the beautiful state of Utah—just as soon as I get this post up…

Tom and Jeannine Dealy wine tasting at the Castle Creek Winery near Castle Valley, UT

Wine tasting at the Castle Creek Winery near Castle Valley, UT

Update…Little plug for Castle Creek Winery…the wine was lovely—and the drive from Moab along the Colorado River to the winery was SPECTACULAR! Here we are after our little wine tasting adventure…

So...the post...here goes!

Ever hear of a guy named Gary Vaynerchuk?

As a kid, he not only set up a lemonade stand, he sold lemonade stand franchises all over the neighborhood, and as he tells it, he “collected his profits from his big wheel bicycle.”

In high school, he bought and sold baseball cards, sometimes earning a couple of thousand dollars in a single weekend by taking advantage of shrewd deals.

His early efforts as an entrepreneur came to a screeching halt when his dad insisted he give up his businesses, take a huge pay cut, and work in the family liquor store for two measly bucks an hour.

Throughout high school and college, Gary spent nights and weekends in the basement shoveling ice.

Then one day, it hit him:

People collect wine just like they collect baseball cards!

So he educated himself, sneaking wine magazines into his college classes and reading everything he could get his hands on.

And at the same time, he discovered a new phenomenon:

The internet.

He persuaded his dad to let him create Wine Library, an online retail website for the family business in 1997.

He advertised that retail website traditionally from 1997 to 2006 – and grew the family business from $3 million in sales to over $60 million, making it an international leader in the wine business.

And then YouTube happened.

Gary launched a video blog – WineLibrary – the first year of YouTube’s existence, and became a superstar with his loud, bombastic, and brutally honest style.

His stated vision?

“To change the wine world.”

He’s appeared on Conan O’Brien.

He’s been featured in Entrepreneur, Fortune Magazine, The New York Times, and many other famous business publications.

He’s now a bestselling author, a sought-after public speaker, a venture capitalist, and a business consultant, helping big companies use social media to boost their brands.

You might say, “He crushed it.”

(As a matter of fact, that’s the title of his first best-selling book!)

He crushed it by being himself, being passionate, and using technology to change the world.

And you can, too.

Eighteen short months ago, our friend Brandy had no idea about how to use a computer, much less use the Internet to build her business.

Attraction Marketing Formula

Since then she’s earned multiple six-figures and she hasn’t looked back.

Below are five tips that have helped her to absolutely crush it using social media to build her business. And btw, we’re in the process of doing that, too!

These tips might be a little different than anything you’ve heard before, but trust me…

If she can crush it, I know you and I can too!

So the first one is critical:

1 Stop beating yourself up

You and I and Brandy are not like most “normal” people.

Entrepreneurs are, by nature, different.

When things don’t work out the way we want, or when things aren’t going as fast as we’d like, we tend to beat ourselves up.

That’s one reason why we are the way we are – we are driven and passionate about what we do.

For instance, in the past, after Brandy would finished a Facebook live, she would watch it again and think…

 “Oh, my gosh, I did this and this, and I should’ve done that and that!”

In other words, she beat herself up.

That’s a common problem among entrepreneurs.

Whenever you beat yourself up like that, you’re wasting time.

You’re not using that time to benefit someone else or change anything.

If you should happen to look through some of the older WineLibrary videos, you’ll see Gary beating himself up for mistakes he made early on.

He just acknowledged them, laughed it off, and kept going.

(At last count, he’s posted 1001 video blogs over 10 years!)

You’re not impacting anybody, or anything.

Tom and I were recently having a conversation with one of our network marketing team members that was using social media to promote her brand new business page. And she said…

“I should be farther along than what I am by now.”

Sound like anything you’ve ever thought or felt?

Here’s what I said to her…

“I’ve seen huge growth in you compared to the person you were just a couple months ago—sometimes you need to look back and see how far you’ve come!”

Please stop beating yourself up.

Instead, celebrate how far you’ve come.

2 Follow up with more posture

If you think someone will be good at your business whether as an entrepreneur, a network marketer, or an affiliate marketer, never stop following up with them unless you determine they’re a bad fit for your business.

I don’t mean you should slam them with stuff all day, every day, for the rest of your life.

What I do mean is that once that initial contact is over, and you’ve got a “Yes” or “No” answer from that person, put them on a monthly follow-up list.

And when you follow up, don’t just reach out to talk about business.

PLEASE!! Tom and I learned this the hard way.

Reach out to build your relationship.

Talk to them about their life…

  • “Hey, how are you doing?”
  • “How are things going?”
  • “How’s life?”

And every now and then you can talk about business.

Just follow up once a month, to keep the relationship going.

On occasion, your follow up conversation might be something like…

“How’s life? Hey, I know you said you weren’t interested, but do you know anybody that would be interested in a side project or someone that would like to create a couple thousand dollars extra a month?”

Those people you think might be good in your business probably know other people like you, or like themselves.

Just come from a confident posture, and ask for the referral.

Now, if people get nasty with you, or come up with some derogatory remark like…

“Oh, is that another one of those pyramid schemes?”

Then obviously, you don’t need them.

Have the posture not to recruit them.

They’re not allowed on your team at that point, because you don’t want to surround yourself with people like that.

Have the confidence to say…

“You know what? You’re right. No, you’re NOT a good fit for my business,”

And take them off your follow-up list.

You don’t need them…make them need you with your posture.

3 Be the person you want to attract

Be honest.

Have you ever found yourself thinking things like…

  • “Hey, I’m not getting enough likes.”
  • “Nobody’s watching my Facebook Lives.”
  • “Nobody’s commenting.”
  • “Nobody’s clicking my link.”

I’m guessing you have.

Brandy used to. And so did we.

Here’s what can turn you around; ask yourself:

  • Are you clicking their links?
  • Are you sharing their content?
  • Are you liking their posts?
  • Are you commenting?

You need to be the person that you want to attract.

Now, I know all of us want to attract a big fish into our network marketing business.

We want to make a bunch of money with our affiliate company.

Here’s the thing.

To attract the big fish, you must become the big fish

You need to set aside 15 to 20 minutes every day to comment, like, and share other peoples’ stuff.

That’s how social media works.

If you are the one reaching out to other people, you’re going to attract people that will reach out to you.

When Gary first started his WineLibrary videos, he was just some loudmouth guy from a New Jersey liquor store.

But he acted like he knew what he was talking about.

He acted like the wine expert he was passionate to become.

He became the big fish.

Wineries – and wine collectors – from all over the world started coming to him to ask for his advice and opinions.

They were attracted to him because they knew they could count on him for his honest, passionate opinion.

4 Raise more curiosity

If you’re already reading our business posts here, you’ve probably already heard this…

You want people to come to you.

You want them to be attracted to you, instead of being repelled by spam on your News Feed.

So how do you raise more curiosity than resistance?

First, if people can find out what company you are with, either on your personal profile or your fan page, you’ve already lost the battle.

Here’s why…

People will go to Google to research your company, and find something negative.

  • “Oh, he took all our savings.”
  • “It’s nothing but a scam.”

It’s true, no matter what company you represent.

Go to Google and research any charity, and you’ll find a bunch of negative stuff about it – usually on the first page of results.

You can even research Christmas and find something negative.

Welcome to the Internet.

That’s the reality we’re living and working in.

If people have researched you or your company without talking to you, you’ve already lost the game.

First, because you didn’t even know that they were interested in joining you in business.

Second, they found all this negative stuff about your company or industry, so they made an automatic, uneducated decision about who you are and what you’re doing.

Here’s a make-or-break tip…

Make sure your company is your biggest secret

Don’t let people find it on your personal profile or on anything that you do publicly online.

Be intentional about this.

Tom and I had to do a major scrub of our own feeds when we finally figured this out. We went through our personal profiles and our business page and removed every picture that included our company logo and products, and we removed mention of our company name in our posts.

We had TONS of clean up to do—because we had been prolific sharers as we lost weight and promoted our products.

So, I encourage you to do the same…

  • Remove any pictures that show your company’s products.
  • Remove your company logo—especially in your profile and cover photos.
  • Don’t have the company logo in the back of your images at events.

Here’s another “no-no”:

Remember, network marketing is still a relationship business, and posting things like…

  • “Join me now” or
  • “Buy my products.”

…automatically turns most people right off.

If you’re doing any of that, stop it.

Right now.

The whole purpose of social media marketing is to…

Seek conversations, not conversions!

In other words, build relationships.

Be a friend first.

Create curiosity through conversation, and then look for opportunities to shift the conversation to conversion.

When you point to a result you’ve had, or a tool you’re using, you become the bridge between that person and enrolling with you.

That’s a much smoother, more natural approach than just spamming aggressively with “Hey, enroll in my company.”

Because people actually DO want to enroll with somebody.

But they’re not actually enrolling because of the products or the company.

They’re enrolling because they believe in YOU – and they believe in what you can help them achieve.

5 Use technology

Here’s one that Tom and I totally fumbled on when we got started in network marketing. And you may relate…

The purpose of technology is to make our lives easier.

But sometimes, as entrepreneurs trying to build a business, we get caught up in, and distracted by the “techy” stuff.

We spend hours trying to figure out the algorithm before we ever post anything.

In other words, we’re just spending time getting ready to get ready, and producing nothing. Yah…that was US.

Don’t get overwhelmed – when you’re just starting to build your business online, keep it simple.

Just get started.

Back in the dark ages when we were just getting started, people used to build their network marketing business one person at a time.

Before the Internet, you had to actually open your mouth and talk to people.

In this Internet age, you might not always open your mouth to talk to people – you can text them, present videos or podcasts to them, post your status on Facebook, or any other social media technology…

But you are still talking to people.

Stop getting ready to get ready

Don’t try to figure out the algorithm about the best time to post.

Don’t get caught up in things that don’t matter.

The only thing that matters is to take action every single day.

Use technology to talk to people every single day.

You’re trying to build your business, and you’re learning important stuff with each action that you DO take.

Just start small, put one foot in front of the other, and talk to people every single day.

If you’re consistent, you’ll start to notice that you don’t have to chase people down or beat them over the head to join your business. Promise.

You’ll start to see people coming to you, because they begin to know, like, and trust you.

Even if you have no idea how to build your business online, and don’t know anything about computers or the internet, you can get past that.

How do you get past it???

Success is all about taking action

It’s not about thinking, “Well that was neat,” and then doing nothing.

So if you’re ready to use social media to build your business online, you’ve got a choice to make.

You could keep…

  • Beating yourself up
  • Coming from a posture of need with your leads and prospects
  • Thinking you’ll never be good enough to attract, much less talk to the “big fish”
  • Spamming your news feed and your contacts
  • Getting ready to get ready to use the technology so you avoid talking to people…

Or…

You could use a new, low-resistance and rejection-free alternative to traditional network marketing techniques.

…to absolutely “crush it” when you talk to people on social media using Facebook Messenger.

(You know, that app about 1.3 billion people are walking around with in their pockets.)

So if you need help prospecting on social media, or you want to sponsor a LOT more people, then I recommend checking out our FREE attraction marketing bootcamp.

Brandy went through this very boot camp, and so did we!

And by the way, what you’ll learn there are the exact strategies our mentor used while literally living out of a bedroom in his mom’s house and then used to create a world-wide brand and over 16 million dollars in income.

More importantly, since the Elite Marketing Pro community began in 2004, it has literally spawned thousands of 6-, 7- and 8-figure earners in the home business space, when it was started by his mentors.

Bottom line, my friends…the Internet gives us the ability to find more people and social media gives us the ability to expand our network in a huge way.

Ready to learn more?

Then make sure you click here and get your free bootcamp today!

Thanks for stopping by...

To your success,
Jeannine Dealy

Jeannine Dealy

Full-time traveler with my hubby, Tom, in our RV 5th wheel named Rigatoni. I blog about our travels and running our business endeavors from the road, while helping network marketers build their business online—getting more leads and sales by giving tons of value and lots of tips and tricks. It’s the real deal!

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