The Advantages of Being Small in Network Marketing
Tom is an avid reader—which is why he’s the well-read one between the two of us. He probably reads three or four self-improvements books every month.
He just finished reading the book titled, The Road Less Stupid by Keith Cunningham, which was recommended to us by our mentor, Ferny Ceballos. A chapter in Keith’s phenomenal book inspired Tom to read it aloud to me. That chapter inspired this post.
In the traditional business world, people think having a BIG business with a ton of resources…
…such as being able to attract and hire the best, pay signing bonuses, issue stocks, pay top dollar and provide outrageous perks…
…all SEEM like unfair advantages large corporations have over the “little guy.”
But consider the advantages that being small has.
In The Road Less Stupid, Keith talks about some of the advantages of being a small company...
…versus being a big conglomerate.
This started a conversation that Tom and I had about being small in network marketing, and the advantages we see for people who start out brand new in this profession.
When we were newbies in network marketing, we’d often catch ourselves, especially at company events, wishing we were already a double diamond or a top earner.
Because we assumed those people had an advantage over us.
We figured they had more experience and had developed monster skills that Tom and I hadn’t yet learned—they certainly had charisma, and probably the credibility to be able to recruit more successfully.
So of course they were able to recruit and build an organization faster than we could, right?
Naturally, I thought…
If we could just be where they were at, with their resources, influence, and credibility, that would be a huge advantage.
Our mentor, Ferny, recently shared his own reality with us…which is that being small at the time that he started out gave HIM the advantage, which he began to exploit. Let me share with you what that advantage was.
Why being small is a distinct advantage...
Most of the top earners in Ferny’s first company built their organizations a LOOONG time ago.
We’re talking way before the Internet took off, and the reality was this…
Their organizations were dwindling.
They were too high in their “ivory tower” to understand the struggles and the changing dynamics of the field.
They didn’t know what was happening in the everyday life of an active network marketer.
And their biggest disadvantage was how restricted they were.
As Ferny put it…
Unfortunately, some network marketing companies and/or organizations operate like a cult.
These companies watch what their leaders are doing like a hawk.
They don't want their leaders to ruffle any feathers!
And they certainly don’t want leaders to do anything other than what’s expected of them in terms of approved business building methods, involvement in other business ventures and even expectations around private personal conduct.
Therefore, in many organizations, both the company and/or its more powerful distributors may start monitoring each other’s behavior, both personally and professionally.
And the business rules at least—both spoken and unspoken—keep people from innovating and trying new things.
The fear from the company, or top distributors’ perspective is that, if one of their leaders is building in a way that isn’t “approved” by the master distributors or company, other lower level distributors will catch on and might start mimicking an “unproven” strategies, putting in danger the focus, unity and production of the organization.
On its face, I can understand this perspective, but as is predictable, innovation is likely to happen at a snail’s pace in many of these organizations as the leadership is sacrificing the potential effectiveness of lower level distributors in a rapidly changing market, for the sake of maintaining slow and steady growth (i.e., protecting their incomes instead of the risk that comes with trying new methods).
You’ve probably heard in network marketing…
“We teach you what’s proven to work”
“Follow our proven system”
The reality is this:
Being small in network marketing gave Ferny, and gives me and you, an advantage, which is the flexibility to try new things…
New things the big guys are either too cynical, or are too afraid to try, for fear of how they will be judged or fear of jeopardizing their incomes.
When you're small...no one's noticing you
When you’re small and you start doing stuff online, for instance, the big earners in your company don’t bother to notice you.
Maybe your immediate sponsor will notice something, but your company isn’t going to come down after you, because you don’t have enough influence in the company yet and you have nothing to lose.
That was great for Ferny.
Once he realized being small gave him an advantage, he was able to explore things like “attraction marketing” and learn to build his business online without too much unwanted attention coming his way.
He was able to attend live events and seminars about how to build his business online.
And for the record, Tom and I are now doing the same.
Elite Marketing Pro holds the No Excuses Summit every June, which is all about building your business online. And Tom and I will be there with bells on!
When you’re small and you attend an event like that, no one cares if your picture shows up on social media.
No one's watching you...and that's a big advantage!
Ferny was able to build his online presence via his website and social media, before anyone was the wiser.
And here are his results…
Two years after discovering these online network-marketing strategies and exploring digital marketing, Ferny…
- Quit his job,
- Was earning multiple six figures, and
- Built three sources of income, which quickly ballooned to seven-figures
One of his three sources of income was network marketing, but the other sources of income were affiliate marketing, and coaching and consulting.
Tom and I are taking his lead…building our network marketing, affiliate marketing, and consulting businesses as we travel around America.
Our dreams are coming true...NOW!!!
And by the way, this type of diversity is important, allowing you to provide more value to your prospects.
For example, those two additional income sources allowed Ferny to monetize the people who said “no” to his opportunity.
Maybe they wanted to build their own network marketing business in a different company, or they just weren’t interested in his, but they still saw value in what he was doing, so they wanted to remain connected.
Regardless, he was able to make money and serve people in different ways.
That was powerful and that’s a lesson for us…and you, today…
You have an advantage if you’re small, because no one’s going to notice you, so you literally have nothing to lose.
Being small allows you to make mistakes
You basically have very little to lose in terms of your actual business.
In other words, if you are afraid of what your upline’s going to think, because you’re doing certain things online…guess what?
That’s a made-up fear, since you don’t have a big income yet to lose.
And even if you do have a little bit of an income going, that’s still not a reason to restrict yourself.
In The Road Less Stupid, Keith Cunningham references Charles Darwin’s Origin of Species, where Darwin introduces the concept of the “survival of the fittest.”
The fittest were the most adaptable.
The fittest weren’t the strongest or the biggest.
Otherwise, the dinosaurs would still be around.
Only the adaptable survive.
The key to winning in any business, including network marketing, is how flexible you are in responding to the changes in the marketplace, the environment, and the technology that’s available.
Being BIG is the enemy of flexibility
It handicaps your ability to adapt and change.
There are plenty of examples of big companies who were number one in their industry and then collapsed.
Think about Blockbuster, Sears, and Blackberry.
Taxi conglomerates are collapsing because of Uber and Lyft taking over the marketplace.
Being the fittest is about adaptability.
And the reality is the struggle for survival.
So if you want to survive in any marketplace...
…you need to have more curiosity and PLEASE, less arrogance.
Unfortunately, there’s a lot of certainty, as opposed to clarity, among network marketing’s top earner circles.
Many top earners think because they successfully built their businesses, they know the RIGHT way.
That’s not necessarily true, because the number one constant in business is what?
And many big companies, and many tippy-top earners especially, lack curiosity.
They need to ask better questions, and have fewer answers, in a changing dynamic.
Far too many times, I’ve seen someone who’s achieved a large income in network marketing, and…
They operate like the marketplace is NEVER going to change
The reality is that the marketplace is always changing.
Those of you who have been in network marketing over the past five years know how quickly things have evolved, by using technology and social media to communicate and build organizations.
All of that is changing very rapidly.
You can’t rely on your triple ambassador, who built his business 30 years ago, for answers to these kinds of changes.
To be clear, I totally recognize that industry veterans do offer A LOT of insight in terms of the fundamentals and leadership. And that’s still important.
But ultimately, when it comes to technology and innovation, most of those insights are coming from the field.
Your advantage in being small is that you can innovate and make mistakes, without fear of repercussions from master distributors or the company.
Now, before we proceed, I have a warning.
As Keith mentions in his book, even though being small has an advantage, you can lose that advantage, if you’re not careful.
Small destroys its only advantage by trying to mimic the big guys and follow the rules.
You’re going to destroy your advantage if you always try to “toe the line.”
You need to be willing to ruffle some feathers!
You must be willing to do exactly what is taught at Elite Marketing Pro, which is innovate and stay on the cutting edge of what’s currently working—not only in network marketing, but in ANY business.
And sure, maybe you already consider yourself a “rebel,” but we’re not being rebels to try to separate ourselves from the industry.
We’re trying to be rebels to IMPROVE the industry and the profession.
We’re ultimately being disruptive for the cause of good.
…so you can stay home with your kids, or hit the road and travel full time like us, rather than go out doing home parties and home meetings, or hotel meetings, or being a “mall shark” like our friend Cari Higham talks about.
You can build this business from home, while your kids are playing five feet away from you.
That’s the advantage building online gives you—the ability to adapt to a changing environment, so if you want to be a stay-at-home parent, or a full-time traveler, you can do it.
Similarly, if you are a busy professional and you work long hours…
What's the ultimate way to build a business in the network marketing space?
Being able to do it from your phone or from your computer, of course, in the “gaps” of your life!
So if you’d like to learn more about becoming adaptable and flexible using the attraction marketing concepts that essentially revolutionized and disrupted this profession a few years back, then I highly recommend you sign up for the same FREE Online Recruiting Bootcamp that we went through that completely changed our business results.
It’s a video course where Ferny himself will walk you through how to build your business using the latest technology—where prospects come to you on a daily basis—interested in what you’ve got!
You can take advantage of these methods starting today—no matter how small your business is currently.
This is, by far, the most efficient way to build your business today.
In fact, Ferny will share exactly how he grew a business which today, passively generates 300–500 leads per day, 30–50 customers per day, and onboard 70–100 new serious business builders each month.
These methods continue to push the boundaries of what’s possible in network marketing.
So if you’re ready to get started…
Simply click here and we’ll gladly give you access to Ferny’s FREE 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!